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Ecommerce · Fashion
Lulus: large catalogue fashion ecommerce
Work on a large scale fashion ecommerce experience where filtering, page speed and merchandising decide the sale.
Visit live site
Large catalogue
Project type
Speed focused
Build approach
Client
Lulus
Engagement
Project engagement
Services
Page layout, Merchandising sections, Speed optimization, Responsive QA
The challenge
With thousands of products, the risk is not a lack of choice, it is friction. Big catalogues get slow, filters get confusing, and mobile shoppers give up before they reach a product they like.
The approach
- 1Prioritised above the fold content so shoppers see products immediately instead of waiting on heavy assets.
- 2Kept category and collection layouts consistent so browsing feels predictable across the whole catalogue.
- 3Optimised imagery and loading behaviour to protect page speed on long product grids.
- 4Ran responsive QA across breakpoints to catch layout breaks on real devices.
The results
- Product grids that stay fast and readable even with large catalogues.
- Consistent merchandising layouts across categories.
- A browsing experience that holds up on mobile as well as desktop.
