Blog

Notes on building websites that work.

Practical lessons from real client builds: conversion, speed, ecommerce and design.

The structure I use on every landing page, and the mistakes that quietly kill conversions.

Page speed is a revenue problem, not a technical detail. Here is what usually causes it.

An honest comparison for business owners who just want to start selling online.

Before rebuilding anything, find out what is already working and what is quietly leaking customers.

Projects run late for one reason more than any other: content. Here is how to be ready.

Most of your visitors are on a phone. Design for them first and desktop takes care of itself.